The Bloor Perspective: WorldPay and ecommerce payments

If you regularly buy products and services online, there is a pretty good chance you have dealt with WorldPay somewhere along the line. This is a business that has set about making online payment easier for everybody. It has an excellent business proposition for businesses seeking to sell their goods and services online while also making life more comfortable for the purchaser.

Its solution is to place its payment solution strategically between your business applications and the financial services industry. WorldPay deals with all the credit and debit card payment schemes and your chosen banks. It will also allow you to create customer accounts so that you can manage micropayments.

By spreading itself so widely across the financial spectrum, WorldPay ensures that its customers don't have to worry about accepting an obscure card from Brazil or paying aggregated receipts into their offshore bank accounts.

It is this that creates the comfortable feeling you're looking for. WorldPay has its Click and Build solution that provides a short-cut to developing online stores or shopping carts but this is not mandatory. You can link through to the WorldPay services from your existing applications very easily.

It's not just an online thing either. WorldPay also has an online terminal emulator that allows call centres or other parts of the business to enter transactions instead of using a PDQ.

WorldPay has all the benefits that come from operating across all markets. It sees and detects all kinds of fraud, it handles just about any payment method you care to mention and it is able to achieve economies of scale in terms of dealing with financial institutions and card issuers. This means that the end cost to the host business is no different than banks would charge, but you get all the extra protection and improved service.

For businesses of all shapes and sizes that are about to embark on their online business adventures, WorldPay appears to take all the payment pain away. It has the skills and the knowledge so you don't have to worry about holding it internally.

Further Bloor this week:
http://www.silicon.com/a49227